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The Really Real, Authentic, Original Shakespeare | Early Modern and Open Access

By October 23, 2016 No Comments

This is part of a regular series here at TSS: Early Modern and Open Access regularly showcases peer-reviewed articles (or other resources) of interest to early modernists that are freely available in open access formats.


Citation and Link:

Marcela Kostihova,  “The Really Real, Authentic, Original Shakespeare,” Multicultural Shakespeare 13.1 (2016): 11–23.

Abstract:

This essay considers the question of how original/new interpretations help redefine (or reify) the original/old perception of Shakespeare and the work its cultural capital performs, demonstrating the inherent impossibility of reconciling an “original” Shakespeare with contemporary performances of his plays through a reading of Twelfth Night, and address some of the ideological implications of trying to conflate the two. It then takes a detour into contemporary marketing and consumer-psychology literature to explore the crucial roles which the concepts of “authenticity” and “originality” have come to play in contemporary consumer culture, circling back to Shakespeare, to ruminate on the implications of the use of his cultural capital as an ultimate positional good in the 21st century.

Lindsay

Author Lindsay

Lindsay Ann Reid is a regular contributor to The Scrivener and Early Modern and Open Access. She holds a PhD from the University of Toronto and is a Lecturer in English at the National University of Ireland, Galway.

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