This week, Samsung and the Royal Shakespeare Company launched an app designed for eleven to eighteen year-old consumers. “RE:Shakespeare,” hosted by David Tennant, is an interactive media format that includes famous actors and musicians as well as historical elements that “remix” pieces of Shakespeare’s works into small, digestible nuggets. Users are encouraged to explore a performance of Much Ado About Nothing (with a 360-degree video of the RSC stage in Stratford-upon-Avon), view short lecture clips, and create Dubsmash music videos combining text with provided beats.
Samsung partnered with The Royal Shakespeare Company (RSC) to create realistic and immersive content. With RE:Shakespeare, the RSC has successfully reproduced the classic play into mobile content that contains modern and entertaining elements.
In the past, we’ve covered many apps that provide access to Shakespeare’s works, each exploring degrees of interactive content and educational focus. Samsung’s latest offering seems to focus on the appeal of contemporary celebrities and the ease of short-format video. The app’s development is part of the Pride Rediscovery program which strives to revitalize national pride by “championing outstanding literary works from each region,” and Samsung plans to expand with similar digital programs for cultures the world over.
RE:Shakespeare is available through Google Play and Samsung Galaxy Apps.